Why Use Email Marketing?
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor. People who buy products marketed through email spend 138% more than people who do not receive email offers.
Are you using the most effective form of digital marketing in your business strategy?
If you haven’t implemented an email marketing campaign for your business, don’t miss out on connecting with your customers and increasing your sales anymore. A digital marketing agency like Thrive can set up an email campaign that fits your business objectives perfectly.
Email Newsletter Campaign Services
Email Campaigns Tailored to Your Needs: We will set up and manage your targeted email marketing campaigns aligned with your marketing goals. We’ll take care of all of your email marketing needs. If you’re looking for a simple plan for newsletter deployment we’ve got it covered! We create RSS-to-email feeds sending your audience updates from your blog, or complex automations built with conditional follow-up emails based on where your recipients are in your sales funnel.
Professionally Designed Templates: Studies have shown that people prefer emails with professional and clean design, rather than just plain text communications. Our talented designers will work with you to design and develop an email template tailored to your specific needs, matching your brand voice identity. We design all of our email templates to be responsive on devices of all sizes, ensuring they render correctly on any desktop or mobile device.
Product and Service Promotions That Convert Readers Into Customers: We work meticulously to personalize the content of each email newsletter to appeal to your ideal target market. Your subscribers will receive email campaigns that tell them exactly what they want to hear and offer them exactly what they want to buy.
Growing Your Email Newsletter List: Not only do we specialize in email marketing design and development, but we’ll work with you to ensure your email newsletter list is growing steadily. We do so by optimizing your site to encourage email newsletter signups. Our experts focus on not just growing your list, but doing so in a way that keeps your sending reputation in good standing with all mailbox providers. On top of that, you’ll benefit from our rich industry experience to ensure your emails are likely to earn as many shares and as few unsubscribes as can be reasonably achieved.
While email marketing is an effective sales strategy, many businesses don’t know how to track results. We make this easy for our email marketing clients by:
- Providing Detailed Reporting: We’ll set up email campaigns tailored to your unique needs, manage them and give you detailed reports on their efficiency, including open rates, traffic referred to your website, and sales/leads driven.
- Access to Google Analytics Reports: You can track your email campaign's results by checking your Google Analytics dashboard anytime you desire. We can even integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.
The Benefits of Email Marketing
According to research, customers spend 83 percent more on a brand from which they’ve received email marketing communications. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign.
Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless, but we’ve narrowed them down to these six:
- Builds Customer Loyalty
Customer loyalty requires the consumer to have regular interaction with your business or brand. The cost for engaging with and marketing to an existing customer can be anywhere between six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Routine email marketing communications with the customer make it possible for any company to build a relationship while driving sales.
- Email Marketing Expands Your Business’s Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Seventy-two percent of email users check their inboxes more than six times a day. Another 92 percent of internet users have a minimum of one email account. Experienced marketers have the know-how to help you reach your target audiences on their phones, mobile devices and PCs all while staying CAN-SPAM compliant and non-invasive.
- Tailored Communication for Different Audiences
Hyper-personalized communication is one many benefits to using email marketing to reach your audience. While traditional marketing methods focus on a broad message that delivers a blanket message to an audience, email marketing allows you to offer unique discounts and codes, personalized messages, and data-driven campaigns based on criteria such as birthdays, regions, CLV (customer lifetime value), and so much more. Instead of putting your effort into one campaign, you’re able to reach out with a personal touch.
- Simple and Time-Saving Distribution
Email marketing is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Email marketing allows you to communicate and engage with your full audience (whether it’s a few hundred, or a hundred thousand), in a matter of minutes.
- A/B and Multivariate Testing Drive Strong Results
Email marketing offers a variety of ways to test and see if you’re hitting the nail on the head with your marketing efforts. With A/B testing, almost every component of an email campaign can be tested, from the subject line, to time sent, to the content within the campaign itself. This offers valuable insights as to where you might need to revise your strategy to drive the most engagement with your email campaigns.
- Email Tracking and Analytics
Analytics and insights provided by email marketing platforms give valuable insight to the performance of your email marketing efforts and deployed campaigns. Engagement metrics that are most often reported on are: open rates, click rates and click-through rates, bounces, and conversions. Depending on the big-picture plans and goal you have with your marketing efforts, an experienced email marketing strategist can help decode the numbers and translate them to valuable applications to help better target your audiences.
Let Thrive Manage Your Email Marketing Efforts
Marketers can see a considerable return on their investment (ROI) in email marketing, including the benefits listed above and many more. If you’d like to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, contact Thrive and we’ll walk you through all the ways our email marketing efforts can help you grow and promote your business or brand.
Thrive's email marketing team is experienced with many email platforms including MailChimp, Constant Contact, Salesforce products Apollo and many more. Here are some additional benefits you'll get from partnering with Thrive:
- Custom-built, fully-responsive email template designs
- Full-service email marketing campaign strategy, setup and management
- Expert email automation setup
- Multivariate and A/B campaign testing
- Insights and monthly email marketing reports
- Access to our team of experienced copywriters and creative team specializing in graphic design, photography and videography
- Subscriber growth campaigns
- Custom-tailored list segmentation
- Collaboration with Thrive’s other marketing channels, including social media, PPC and SEO
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